Multi-Location Home Services Franchise Case Study

Case Study: Multi-Location Home Services Franchise

How a multi-location home services franchise secured a 42% AI Visibility Share and 98% Local Presence Health using the Local Authority Engine -- the same authority-building approach that applies whether you run an HVAC, plumbing, roofing, electrical, restoration, landscaping, pest control, or handyman business.

212% AEO Citation Growth

Top 1% Market Dominance

42% AI Visibility Share

The Challenge

A home services company had operated from a long-standing brick-and-mortar location for more than 12 years. After moving into a new address environment also associated with other businesses, its local authority signals became unstable. Local rankings softened, entity clarity weakened, and citation consistency needed to be rebuilt. The Local Authority Engine™ was deployed to restore trust signals across Google Business Profile, local content, Maps engagement, citations, and AI-driven discovery systems including ChatGPT, Gemini, Llama, and Perplexity.

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Invisible in AI Search

Fragmented location data across their service area made it impossible for LLMs to verify their service boundaries accurately. AI models were prioritizing newer competitors due to higher recent review velocity.

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Low Recommendation Rate

AI agents failed to recommend their services for high-intent "near me" searches, favoring smaller, single-location competitors with cleaner entity signals.

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Data Fragmentation

A lack of structured "LocalBusiness" schema meant their expertise was never properly indexed in regional Knowledge Graphs, preventing AI from matching specific project intents like "drywall repair."

The Authority Deployment

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Infrastructure Suite Deployment

We achieved a 98% Local Presence Health score by mapping service area entities across every franchise location, ensuring advanced LocalBusiness schema integration across all major AI training datasets.

check_circle Schema 3.0 Integration
check_circle Distributed Data Anchoring
check_circle Knowledge Graph Mapping

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Context Engine Strategy

Establishing semantic relevance by connecting the brand's services to high-intent local user queries, using localized educational blog content as primary source material for AI conversational loops.

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Precision Monitoring

Real-time tracking of AI mention frequency and sentiment scores across all platforms.

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Citation Authority

Anchoring their presence in local maps and high-trust service directories to ensure "near me" authority.

AI Visibility Benchmarks

A major part of the campaign was measuring visibility across AI-driven discovery systems, not just traditional local search. The business showed meaningful AI visibility across Google Gemini, ChatGPT, Llama, and Perplexity for multiple home service search phrases -- being retrieved and surfaced inside AI-assisted recommendation environments.

Search Query	AI Performance	Significance
Johns Creek Handyman	#1 ChatGPT#2 Gemini	Strong city-service retrieval inside major AI systems.
Handyman Johns Creek	#1 ChatGPT#3 Gemini	Confirms AI recognition across a reversed local-intent query.
Generic handyman searches	#1 Gemini#5 Llama	Shows AI visibility beyond one narrow city query.
Handyman services	#1 Llama	Demonstrates service-category authority inside an LLM environment.
Handyman near me	#3 Gemini#4 Llama	Shows visibility for high-intent local discovery language.

Search Query

AI Performance

Significance

Johns Creek Handyman

#1 ChatGPT#2 Gemini

Strong city-service retrieval inside major AI systems.

Handyman Johns Creek

#1 ChatGPT#3 Gemini

Confirms AI recognition across a reversed local-intent query.

Generic handyman searches

#1 Gemini#5 Llama

Shows AI visibility beyond one narrow city query.

Handyman services

#1 Llama

Demonstrates service-category authority inside an LLM environment.

Handyman near me

#3 Gemini#4 Llama

Shows visibility for high-intent local discovery language.

Ready to Own Your Market?

Don't let the AI revolution leave your HVAC, plumbing, roofing, electrical, restoration, landscaping, pest control, or handyman business behind. Get a personalized authority audit and see exactly where your infrastructure stands.